Dutch Design Week 2024: Where innovation meets imagination

From 19 to 27 October 2024, Eindhoven will once again become the epicentre of cutting-edge creativity when Dutch Design Week (DDW) returns for its 19th edition. The theme 'Real Unreal' explores what is real and how design can respond to it.

To ensure an optimal experience at Dutch Design Week, we have compiled three essential tips to assist you in navigating this nine-day event with ease, and selected 9 shows/venues not to miss. Including Raw Color, Poetics of Prompting at MU and Next Nature Museum.

  1. Given the extensive programme of events, advance planning is essential. The Dutch Design Week website allows users to create a list of favourites once an account has been set up. Fortunately, we have already examined the extensive programme and selected a number of highlights that extend beyond the conventional boundaries of product design. We highly recommend these showcases, just scroll down and find out. Additionally, we would like to acknowledge the recently launched website, designweekmap.com. This innovative platform provides an interactive map with all locations, enabling you to identify nearby "open doors" based on your current location.
  2. Make sure you organise some sort of transport. The venues of Dutch Design Week are spread all over the city, so plan your movement through the city in advance. It's a good idea to make sure you have an easy way of getting between locations, whether that's by skateboard, bike, public transport or ride-sharing.
  3. We think its wise to avoid the big venues at the beginning of the day. Instead, start your day at smaller, off-site venues such as Hallenweg, Gasfabriek or Next Nature Museum. This will give you the chance to discover some hidden gems at your own pace before moving on to the bigger exhibitions later on.

Our Selection

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Design & AI Symposium

22—23 October, Natlab, Kastanjelaan 500 from €79

The 3rd annual Design & AI Symposium is on 22 and 23 October. This two-day event will bring together the design and AI communities through keynotes, talks and workshops to explore the future of design in the rapidly evolving AI landscape. Speakers include industry leaders: Savannah Kunovsky from IDEO, Bas van de Poel from Modem and Luke Noothout from Clever°Franke.

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Eigengrau Pavilion by Zalán Szakács

19—27 October, 11:00-18:00, Koelhuis, Hugo van der Goeslaan 4

This 360° sensory environment blends light, mist, sound and movement to create a mystical, abstract journey. Housed in an inflatable dome inspired by Stan VanDerBeek's Movie Drome (1965), the pavilion blurs the boundaries between light and dark, space and perception. Each visitor experiences the installation uniquely as a specially designed circle of light forms a spatial cylinder, challenging the boundaries of reality and illusion. Located in Koelhuis' Creativity Garden, a new hub for immersive experiences, the Eigengrau Pavilion makes its debut at DDW 2024.

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Innovationlabs #2: The Growing Archive

19—27 October, 11:00-18:00, Klokgebouw

The Creative Industries Fund and CLICKNL present the second edition of Innovationlabs, showcasing innovative projects that strengthen the resilience of the cultural and creative sector. Entitled 'The Growing Archive', the exhibition features 17 projects that use experimental approaches to address current challenges. Designed as a living archive, the exhibition highlights five key themes: narrative-driven collaboration, artistic research, experiential technologies, societal impact and audience engagement. Visitors can explore the projects, guided by researchers who reflect on the development process. Hosted at the Klokgebouw, the exhibition showcases cutting-edge research and ideas aimed at future-proofing the creative industries.

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Next Nature Museum (Evoluon)

19—27 October, 11:00-18:00, Next Nature Museum, Noord Brabantlaan 1A.

At the Next Nature Museum, located in the iconic Evoluon, the boundaries between man, nature and technology are blurred and challenged. During DDW, the museum will host a week-long showcase of forward-thinking design projects, including May Bee Design's A House of Salt, DEEP LIFE DESIGN's Design Your Career and Man Wai Chui's The Next Bite. Other highlights include Microbial Oasis by Shijia Huang, The WattWise Project by Carlotta Hylkema and Oliver Lloyd, and The Energy Mediator by Maud van der Linden. Visitors can also explore spatial computing with Concipere Studio and other innovative concepts that imagine the future.

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MU Hybrid Art House

19-27 October, 11:00-18:00, Torenallee 40-06 (Strijp-S)

MU is the hub for hybrid art, embracing interdisciplinary thinking and collaboration to explore the world of today and tomorrow. MU host three thought-provoking exhibitions:

  1. Poetics of Prompting:
    A collaboration between The Hmm and MU, this exhibition explores the evolving language between AI and human creativity, focusing on the interaction between prompting and poetry.
  2. Future Botanica:
    Created by artist collective Polymorph, this interactive work allows visitors to collaborate with AI and others via a mobile app to design new plants and ecosystems, imagining the future of nature.
  3. 562:
    A project by writer and activist Fleur Pierets, a compilation of 562 questions she's been asked as a lesbian, presented through daily video installations and live performances on selected days.
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Girls 9 to 11: The solution for the liveable city?

19-17 October, 11:00-18:00, Gasfabriek 3A

Renee Scheepers' project, Girls 9 to 11, explores why girls in this age group are disappearing from public spaces and how their perspectives can inform the design of more liveable cities. Using her innovative design discipline of 'experience architecture', the project offers insights into how urban spaces can be improved to promote well-being and inclusivity.

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Raw Color x IKEA - Tesammans products & process

19-17 October, 11:00-18:00, Beeldbuisring 30

The Tesammans collection, a collaboration between Dutch design duo Raw Color and IKEA, celebrates the transformative power of colour in everyday objects. Now sold out, the collection shows how colour interacts with light, materials and form to evoke emotions and enhance living spaces. Key pieces include the knitted Tesammans throw, which features graphic lines that appear as a single shade from a distance, but reveal different colours up close. The collaboration emphasises an experimental approach, exploring different combinations of shades and materials to brighten up homes and promote well-being through colour.

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Design innovation sessions

21-25 October, 11:00-13:00, Natlab, Kastanjelaan 500

From 21 to 25 October, CLICKNL will host the Design Innovation Sessions at Natlab, with a different theme each day. These sessions aim to address the significant challenges and opportunities facing the creative industries, focusing on five key themes: designing human-scale living environments, circular fashion, immersive experiences, youth mental wellbeing and designing for equality.
With renowned speakers such as Loes Keijsers (Erasmus University) and Fenne Roefs (Mijksenaar), the sessions promise to provide valuable insights into the future of design. Themed days are:

  • Living Environment; about the built environment & mobility (Monday Oct 21)
  • Thriving Planet; about more sustainable design (Tuesday, Oct. 22)
  • Digital Future; about digital futures (Wednesday, Oct. 23)
  • Health & Well-being; on care, prevention and well-being (Thursday, Oct. 24)
  • Equal Society; on social systems and equality (Friday, Oct. 25)
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Maarten Baptist: Real objects for use and enjoyment

19-27 October, 11:00-18:00, Sectie-C, Daalakkersweg 10-22E

As part of the 'Real Unreal' theme, Maarten Baptist creates functional and aesthetically pleasing objects for everyday use. This year he presents table lamps made of plywood and glass, aluminium tables and new editions of his stacking glasses. Known for his commitment to traditional craftsmanship and innovative materials, Maarten's work often features glass and plywood, reflecting a focus on tangible design.
His notable creations include the YOE hanging lamp, which seamlessly blends form and function, and the OUTLINE cutlery, celebrated for its harmonious design. Maarten's work encourages users to engage meaningfully with everyday objects, enhancing their enjoyment and practicality.

Conclusion

In conclusion, Dutch Design Week 2024 is not just an collection of shows - it is a vibrant celebration of creativity, innovation and the future of design. With a diverse range of installations, workshops and discussions on various themes, this year's event promises to inspire and challenge perceptions about the role of design in our lives. From the immersive experiences of the Eigengrau Pavilion and the thought-provoking Innovation Labs to the engaging Design Innovation Sessions and unique offerings from renowned designers such as Maarten Baptist, there is something for everyone.

Join us in Eindhoven from 19-27 October 2024 and experience first-hand how design intersects with technology, culture and sustainability. Engage with leading professionals, explore groundbreaking ideas and contribute to the dialogue about shaping our collective future.

Don't miss this opportunity to immerse yourself in the world of design - mark your calendars and be part of this transformative experience at Dutch Design Week 2024! A journey into the future of design awaits you!

Dutch Design Week tickets start at €27, students from €16,50.

All images © copyright, by rightful owners.

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