Graphic Days® is mainly promoted by Print Club Torino, a cultural and multi-project based center that combines social innovation design and visual culture with a wide programme of activities, events, collaborations and projects that deal with social inclusion and accessibility. The association combines visual communication and social innovation, representing an informal agency operating in the field of sustainable design . Print Club Torino aims at having a positive impact on society: co-design, permanent research laboratories, collaborations with local museums and cultural entities are the main activities of its strategic approach, as well as projects of civic innovation and culture in collaboration with schools and institutions.