October 26

A taste of Design Matters Mexico

Location
Online
Attendance
Online Event
Host
Design Matters

About A taste of Design Matters Mexico

Join Design Matters for a free online session on October 26, 2022, at 19:00 CEST and get a taste of what our Pop-Up in Mexico City will be about. We’ll present 3 design talks with 3 experienced designers and launch the full Program for Design Matters Mexico 23.

This is your chance to experience Design Matters first-hand! Join us for a free online session on October 26, 2022, at 19:00 CEST and get a taste of what our Pop-Up in Mexico City will be about. We’ll present 3 design talks with 3 experienced designers and launch the full Program for Design Matters Mexico 23. The agenda: 19:00: Welcome 19:05: Introduction of the Themes for Design Matters Mexico 23 19:10: 1st talk: Abstraction as Emotional Distance, by Rachel Binx - Design Technologist at Watershed 19:20: 2nd talk: Out of the Rabbit Hole - A Look at the Core of Product Design, by Jorge Furuya - Head of Car UX at Volvo Cars 19:35: 3rd talk: The Forces and Insights that Shape Our Products, by Claudia Sosa - Senior Product Manager at Sofia 19:50: Hello from the host 19:55: Program announcement for Design Matters Mexico 23 20:00: Goodbye! In 2023, and for the first time in the Latin American region, Mexico City will host the Design Matters conference on January 25 and 26. Learn more at designmatters.mx Meet the speakers and learn about their talks: - CLAUDIA SOSA - Senior Product Manager at Sofia She has more than 10 years of experience leading teams and strategic projects with a career that has taken her from designing refrigerators, to innovating in financial and insurance services. Claudia was Head of CX Design and Director of Strategy and Service Design at BBVA Mexico before joining Sofia. She has an Industrial Design degree from the Universidad Nacional Autónoma de México and specialized in Product-System-Service Design at the Politecnico di Milano. About Claudia's talk: "The forces and insights that shape our products" Have you stopped to observe the critical moments for decision-making? Some are user-related; others are based on the characteristics of the company or the team, and the last ones come in the context of the industry. Claudia Sosa has identified 7 forces that fit in those three categories. She will explore those 7 forces through the development of the SofiaPop product. - RACHEL BINX - Design Technologist at Watershed Rachel has a background in data visualization, art history, and interaction design. Her current work centers around climate change, using data visualization to communicate the scope and scale of the challenges we are facing. About Rachel's talk: "Abstraction as Emotional Distance" We are living in the age of data, which allows us to describe, quantify, and summarize societal issues. Turning real-world events into data points, however, introduces a level of abstraction that can strip away the emotional weight of a topic. How can we use design and data visualization to inform viewers, without desensitizing them to the subject matter? - JORGE FURUYA - Head of Car UX at Volvo Cars Jorge Furuya is the Head of Car User Experience Design at Volvo Cars, where he leads a team that defines the evolution of personal transportation, with a strong emphasis on safety, sustainability, and delight for people. He was born in Mexico City to a multicultural family of immigrants. Previously, he has occupied design leadership positions at Amazon in the Alexa team, and at Samsung Research America. He was part of the Android design team that first crafted material design and Android Automotive. Before that, he designed mobile experiences for HTC and Sony Ericsson during the late 2000s. Jorge is happier when working on projects that transcend hardware and software, but rather focus on understanding people’s needs and desires. He believes in integrating technology into products, but in a way that empowers their users, and becomes invisible yet delightful. About Jorge's talk: "Out of the Rabbit Hole - A Look at the Core of Product Design" In a moment in time with a seemingly never-ending stream of information, it’s easy to get saturated or feel a bit lost, both as a person but also as a design professional. New tools, new terms, and new approaches to product development seem to appear on a daily basis, making us prone to go down the rabbit hole, trying to keep ourselves relevant as designers. Let’s take a moment to reflect and talk about what, at its core, is product design. We’ll view the areas we should keep the focus on and not forget about: set the right context, kill or validate assumptions, and define and defend the user benefits and tradeoffs. All those are timeless activities that we have a responsibility to execute at the highest level.

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