UX Design Awards Deep Dive: Award Winners | KASIKORN Business-Technology Group

About UX Design Awards Deep Dive: Award Winners | KASIKORN Business-Technology Group

In their presentation UX Designer Pornkamol Prapapornvorakul and Paruj (Toey) Phanthongdee will walk us through their award-winning project „ MAKE by KBank“.

MAKE is mobile banking designed to accommodate the Thai young generation’s financial needs. MAKE revives how users interact with money in 3 areas: sharing beyond personal matters, casual and flexible finances and a humanized banking experience. UXDA Jury member Jessie Kitchens, Meta Reality Labs: »Mobile banking apps often mirror the features and interactions of traditional banking institutions. MAKE aims to empower its users by re-focusing financial exchange on money-sharing between family and friends. The service leverages a spatial rather than sequential organization to mirror inter-personal human networks. Its features aim to humanize the financial experience by leveraging a chat interface to track money sharing between connections, and by using names in place of long account numbers. With MAKE, the banking institution becomes a facilitator instead of a gatekeeper. The jury responded positively to the empowerment of users, and a paradigm shift achieved by a well-informed design.«

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Related Topics

• Experience Design
• Digital Design