Journey Mapping Activation: Bringing Your Maps To Life

About Journey Mapping Activation: Bringing Your Maps To Life

It’s not about the map (a noun), it’s about the mapping (a verb). Answers are not going to magically pop off your journey maps and tell your team exactly what to do. Instead, you have to be proactive about getting others to engage in mapping activity, from beginning to end. Your role necessarily shifts from mapmaker to facilitator.

In this UXPressia event with Jim Kalbach, author of Mapping Experiences, you'll discover: ​1) Concrete steps for impactful mapping: Approach to take for enhancing the impact of your mapping efforts. 2) ​Collaborative field research: Techniques for conducting field research collaboratively, ensuring comprehensive insights. 3) ​Engaging mapping workshops: Strategies for holding effective journey mapping workshops that drive actionable results. ​Get ready to learn how to activate your mapping effort as Jim will share concrete actions to take and his best practices. 7 AM PT/ 10 AM ET / 4 PM CET

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Related Topics

• Design Thinking
• Experience Design
• Online
• January
• 2024