Strategic Storytelling for Product & Design (Munich)

About Strategic Storytelling for Product & Design (Munich)

Strategic Storytelling for Product & Design (Munich), 25 June 2025. Join Ben Sauer and get the practical tools to create irresistible stories for your design proposals, research share-outs and product pitches.

Do you often present design ideas, pitch a new product or feature, share insights and inspire change in others? Ben's workshop will give you the effective communication tools you need to succeed. This training is for all product team members, especially UX designers, product designers, product managers, user researchers, product owners and design leaders. Most ideas shared in the workplace are ignored or lost in the noise of a thousand meetings. People think facts are the key to getting attention. They're wrong. Meta-studies show that when people listen to facts alone, they remember only 5-10% of the content. But a story is remembered 60-70% of the time.

What you'll learn

• How to find stories to engage people.
• How to avoid losing people with lots of facts.
• The ingredients of a compelling strategic story.
• How to organise your story so that people keep listening.
• How to explain new ideas in a relatable way.
• How to make change seem possible, not scary.
• How to use memorable language that others will repeat.
• How to help stakeholders and colleagues think your way.

push-conference.com/trainings/strategic-storytelling-2025junemuc

Related Topics

• Experience Design
• Digital Design