Branding Process: From an initial concept to a refined direction.

About Branding Process: From an initial concept to a refined direction.

Refine your creative process — learn how to create better branding concepts and easily move from the initial concept to a solid idea.

HIGHLIGHTS 👉 A behind-the-scene look into the ex-Wolff Olins experts' branding process 👉 Personal tips, frameworks and insights on how to create and develop a creative concept ABOUT THE HOSTS CAMPBELL BUTLER - Co-founder of Lovework Studio Campbell is experienced in both brand strategy and design. Previously — the leading Creative Director of Design Studio London and Design Director at Wolff Olins. Holds international awards including D&AD pencils, Transform Awards & Cannes Lions. ROBYN BUTLER - Co-founder of Lovework Studio Robyn helps brands tell their stories, refine their purpose and be flexible to work in digital and physical environments. Previously — a Design Director at Brand Cap, freelancer consultant in boutique studios including Dragon Rouge, Lambie Nairn and internally at Sky. LOVEWORK STUDIO Lovework studio is a new studio based in Brisbane that is focused on designing brands and digital experiences that people love. It combines brand strategy with graphic power.

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Speakers

Robyn Butler
of https://www.lovework.studio/
Learn more about Robyn Butler

Robyn helps brands tell their stories, refine their purpose and be flexible to work in digital and physical environments. Previously — a Design Director at Brand Cap, freelancer consultant in boutique studios including Dragon Rouge, Lambie Nairn and internally at Sky.

Campbell Butler
of https://www.lovework.studio/
Learn more about Campbell Butler

Campbell is experienced in both brand strategy and design. Previously — the leading Creative Director of Design Studio London and Design Director at Wolff Olins. Holds international awards including D&AD pencils, Transform Awards & Cannes Lions.

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