Improving CX with Journey Mapping: Actionable Approach & Best Practices

• Location
  Online
• Attendance
  Online Event
• Host

  UXPressia

In this session, Kelly Jura will showcase examples of journey maps and demonstrate how they can inform product roadmaps, providing you with hands-on approaches to drive meaningful action.

You've created your journey map, but what's next? In this engaging session with Kelly Jura, you'll learn how to transform the customer journey mapping process into actionable insights that can drive iteration and ultimately enhance the user experience. 🔹 Discover techniques to brainstorm, categorize, and prioritize solutions. 🔹 Explore strategies for linking insights with business objectives and tracking progress. 🔹 Recognize how journey mapping is an incremental journey, constantly improving with each iteration. In this session, Kelly will showcase examples of journey maps and demonstrate how they can inform product roadmaps, providing you with hands-on approaches to drive meaningful action. This event is perfect for professionals who want to expand their workflow by incorporating journey mapping. Join us to uplevel your user experience!

• Design Thinking
• Experience Design
• Online
• Design Systems
• 2024

Speakers

Kelly Jura

of ScreenPal

Learn more about Kelly Jura

A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors. MIT-certified in human-computer interaction, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators. Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences. A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts MasterClasses, and regularly contributes to industry publications.